This week, something shifted.
From coast to coast, Iris + Arlo is now available in over 70% of Walmart Canada stores.
Not a test.
Not a pilot.
A national rollout.
And with it, a milestone we don’t take lightly: becoming one of the first truly organic period care brands (AKA top sheet AND absorbent core made of 100% organic cotton) to reach this level of scale within one of the country’s largest retailers, proudly built by a Canadian, woman-owned company.
Maxine Pitre, Head of Retail and Founding Team Member
It started with a moment we’ll never forget
On July 9th 2025, we walked into the very first Walmart Canada Growth Summit with one goal: to show what this category could become.
Over 500 Canadian brands had been selected to participate, some say from more than 2,000 applications.
We listened. We waited. We watched founders step in and out of rooms, some celebrating, others holding quiet disappointment.
And then, it was our turn.
We pitched our vision: a world where period care is safer, better designed, and truly accessible to everyone.
At the end of that conversation, a Golden Ticket was placed in front of us.
A symbol of belief.
But more importantly: a door that opened to help us make our dream a reality.
Check out my OG LinkedIn post here.
Today, that door is wide open
Fast forward to now.
Iris + Arlo is officially on shelves in over 70% of Walmart Canada locations.
What once lived in a pitch deck is now in shopping carts across the country.
And that matters because this isn’t just about distribution.
It’s about what’s being distributed.
Redefining what “accessible” really means
For too long, better period care has been positioned as a premium.
Something you had to go out of your way to find.
Something not everyone could afford or access.
This changes that.
Through Walmart’s scale, millions of Canadians now have access to:
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Certified organic cotton period care (top sheet AND core for pads which is KEY for your health and the planet)
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Products designed without unnecessary or harmful materials (AKA no SAPs and any of those added chemicals that are not necessary)
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A level of quality and transparency that should have always been the standard
Because period care isn’t a luxury.
It’s a basic need tied to health, dignity, and everyday life from your first periods up to menopause.
Having our products displayed eye level is far from trivial: it’s where discovery happens, where decisions are made, and ultimately, where categories are shaped.
A partnership rooted in more than scale
What makes this moment even more meaningful is the alignment behind it.
Walmart has set a bold ambition: to become a regenerative company by 2030 and going beyond sustainability to actively restore natural resources and communities.
From reducing a gigaton of emissions across its supply chain to advancing regenerative agriculture and improving material traceability, this is a shift in how retail can, and should, operate.
At Iris + Arlo, this is exactly the future we are building toward:
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Organic, GOTS-certified cotton
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Products designed without superabsorbent polymers (SAP)
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A focus on biodegradable materials and long-term impact
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Transparency across sourcing and production
This isn’t about fitting into a system.
It’s about contributing to create a better one.
[Related post: The Truth About Period Product Fibres: Wood Pulp, Bamboo, + Organic Cotton Explained]
A Canadian brand, built for scale
We started with a simple belief: that this category deserved better.
Better products.
Better design.
Better standards.
Launched here in Canada, Iris + Arlo has grown from early conversations into a brand now present in thousands of doors across North America and increasingly, in the daily routines of people from one ocean to another.
To now stand on shelves at this scale, alongside some of the world’s largest brands, is both humbling and energizing.
Because it proves something important: Purpose-driven, design-led, transparent brands don’t just belong in niche spaces.
They belong everywhere.
Gratitude and responsibility
We are deeply grateful to the Walmart Canada team for opening their doors to emerging Canadian brands and for believing in a different kind of future for this category.
But with that opportunity comes responsibility.
To continue raising the bar.
To continue innovating.
To continue advocating for better standards across the industry.
This is just the beginning
This launch is a milestone.
But more than anything, it’s a catalyst.
We’re continuing to expand into more doors, more markets, and more product innovations designed to support people through every phase of life.
Because we’re not just building a brand.
We’re helping redefine an entire category.
Because access to better period care shouldn’t be the exception.
It should be the standard.
It’s time for a change. Period. 💚
→ Shop online at www.walmart.ca or find us in your closest store.
